
An illustrated worldThe road beyond the vineyardA question for life · Vision
What keeps you on a path after you begin to question it?
Explore this questionA question preview · At your pace
Checking your interest…
Recognise the moment
What’s at stake?
You persuaded your team to build a product. Two pilots have failed the sales target, and customers now want something different. Continuing takes the remaining quarterly budget. A smaller alternative could be tested instead, but you would have to explain why the plan you championed has changed.
The spent money is gone either way. Today’s decision commits the remaining budget, the team’s time, and your name to what happens next.
Explore a possible response
Use the existing work and give the original plan another chance.
Spend the remaining budget despite weak demand, leaving no funded alternative.
Use current customer evidence to explore a different direction.
Leave unfinished work behind and publicly revise the judgement you defended.
Protect the remaining budget while seeking clearer evidence.
Lose momentum and leave the team waiting for a direction.
Every path carries a trade-off. Consider what matters to you and the people involved.
An expectation to explore
What might your mind be protecting?
A possible reading to explore. It may not describe your response.
If I change course now, everyone will see that the years I asked them to invest were a mistake.
Another commitment may postpone having to defend a changed judgement and let the original story remain intact.
You may keep carrying an argument for a path you no longer fully believe in.
New time and resources remain tied to the old decision instead of what today’s evidence supports.
A question to sit with
If you had not backed this before, would you choose to fund its next step today?
Vision · In practice
Choose the next investment by today’s evidence, not yesterday’s commitment.
If protecting the next season’s prospects matters, a smaller orchard test may serve it while accepting lost vines and responsibility for revising your earlier judgement.
Your response can serve you here. Another choice has costs too.The story behind this moment
Set in the road beyond the vineyard
Follow the road beyond the vineyard.
You are acting steward of a vineyard whose hillside you persuaded the owners to plant. Two harvests have fallen short; a new soil report says the ground cannot support the original plan without costly work. The remaining fund can restore the vines, test a smaller orchard, or pay to keep the land idle for a season. The owners’ names and yours are on the old agreement.
“We planted because you backed it. Are we putting the last fund into these vines, changing the plan, or leaving the land idle?”
Restore the vines
- What it offers
- Use the planted land and keep a chance of recovering the original plan.
- The trade-off
- Commit the last fund despite the soil report, with no funded alternative.
Test a smaller orchard
- What it offers
- Use the new evidence to try a crop better suited to the ground.
- The trade-off
- Remove some vines and explain why the plan carrying your name has changed.
Leave the land idle this season
- What it offers
- Preserve options while another survey is made.
- The trade-off
- Pay upkeep without a harvest and keep the workers waiting for a direction.
Notice the pull. Afterwards, explore what it means in your life.
Research behind this moment
The research behind the concepts. AATAM brings them into this moment through its own framework.
- Knee-deep in the big muddy: A study of escalating commitment to a chosen course of action Barry M. Staw, 1976
- The psychology of sunk cost Arkes & Blumer, 1985
Find your way into this moment.
Checking the latest showing…

